Goodwin's theory

The six main points for Goodwins theory are 1. Music videos demonstrate genre charateristics. 2. There is a relationship between lyrics and visuals. 3. There is a relationship between music and visuals. 4. The demands of the record label will include the need for lots of close-ups of the artist and the artist may develop motifs. 5. There is frequently reference to notion of looking and particularly voyeuristic treatment of female body. 6. there is often intertextual reference.
I will be using these six main points to breakdown a music video to see if they apply. The music video I'll be analysing is Maroon 5 - This love



1. This music video strongly demonstrates the musics genre. Maroon 5 is considered a rock band and majority of rock music videos contain performance of the instrumental and lyrics. This is because rock music is known for its emphasis on the band being able to play there own instruments unlike pop groups that sing along to a tune that has been written for them.
2. Hand actions are used by the lead singer to emphasis the word 'goodbye' and an erotic implied scene is relayed to the audience to reveal the meaning behind the lyrics

I tried my best to feed her appetite

Keep her coming every night

So hard to keep her satisfied

Kept playing love like it was just a game

Pretending to feel the same

Then turn around and leave again

This use of lyrics and actions give the music video a better connection with the audience as they feel that the video was full of random acts and suggestions to the song but related well with it and what the band wanted to put across with their lyrics.

3. The music video kept with the stereotype of the rock band image by showing them play the instruments. The music video also shows the band playing in sync with the music dubbed over the top which gives it a more authentic feel to the musicians talent.

4. The video includes lots of close-ups on the lead singers outfits, one example would be the close up with him holding the mic with a bandanna wrapped round his wrist this plays on the rock persona of the band.

5. This point is very much shown in this video as the woman included is shown over half the time as implied nudity. This works for the bands persona as it makes males aspire to them as they feel they would attract women to them and women would swoon over them as the leader singer can be portrayed as a 'ladies man'.

6. There appears to be no intertextual reference to any other media outlets.